Job Description:
• Manage all aspects of Ad Campaigns specifically Google & Facebook.
• Create and optimize ad campaigns and paid search landing pages.
• Analyze and optimize ad campaigns to increase return on investment (ROI).
• Develop PPC strategies to increase online visibility.
• Optimize campaigns to drive high performance results (increase sales, generate leads and increase user engagements).
• Launch remarketing ads using custom audience segments.
• Generate analytics report and insights ensuring proper tracking, attribution, and consistency across campaigns.
Requirements:
• A degree in digital marketing or a related business field.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
• An understanding of search engine optimization (SEO) and search engine marketing (SEM).
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients