Job Description:
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links & website page
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming+
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements:
• Proven work experience with SEO
• Should know how to use tools like SEMrush and Google Analytics.
• Ability to meet deadlines.